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GUCCI/ CONCEPTUAL DESIGN/ COMPETITION

Concepts are designed for the store in via Monte Napoleone, Milano, Italy, contained of three display windows.

CONCEPT 01/ VELVET DREAM

First concept is inspired by the Gucci Spring Summer 2018.
A dream like world, wrapped and cuddled in warm and soft shell of velvet, waiting for the conclusion.

CONCEPT 02/ THE CHRONICLES

Second concept is inspired by the Gucci Cruise 2019.
Unknowingness stuck between two worlds. A celebration of existence or non-existence.

CONCEPT 03/ DEEP BLUE

Third concept is inspired by the Gucci Fall Winter 2018. 
An Experiment provided by the life essence itself, where science and physics have no meaning. Caged and paralyzed in scarlet light of the watcher.

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